Sarah Horowitz Perfume

The new logo designed for Sarah Horowitz Perfumes is a striking departure from its previous incarnation, one that is sure to appeal to a younger, more fashion-forward audience. Taking inspiration from other successful fragrance brands like Creed and Byredo, the new logo is both mysterious and edgy, imbuing the brand with a sense of elevated sophistication. But the new design doesn't completely abandon the brand's unique boho roots. The sun logo that now serves as the centerpiece of the design, combined with the wavy, customized type, perfectly captures the brand's free-spirited, bohemian vibe, while still feeling fresh and modern. Overall, the new logo is a bold and exciting change that is sure to attract new fans while still remaining true to the brand's roots.