Student Project

Willie's Reserve Cannabis

Client

Willie's Reserve

Year

2020

Location

Long Beach, USA

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An Extensive rebranding and packaging piece that focused on the true personality behind the brand, Willie Nelson. The brand relied on the senses and used wooden veneer to wrap the branding around its edible shots. Its buds were packaged in mason jars and every detail was considered. 

 

A limited edition barrel packaging was also created.